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Frequently Asked Questions
HOW IS THIS TOOTHPASTE DIFFERENT FROM OTHER WHITENING TOOTHPASTES?
Most whitening toothpastes only work on the surface of teeth and don't reach deep stains inside the tooth. Colgate® Optic White® Pro Series whitening toothpaste goes beyond the surface to deeply whiten. It's specially formulated with 5% hydrogen peroxide technology to remove 15 years of stains*. Hydrogen peroxide is the same, powerful whitening ingredient that dentists use. *With brushing twice daily for 2 weeks. Individual results may vary.
CAN THIS TOOTHPASTE BE USED EVERYDAY?
Yes, Colgate Optic White™ Pro Series™ can be used everyday! Our enamel safe formula not only provides terrific whitening and stain removal, but also daily oral care. So you can achieve a vibrant glow to your smile simply through brushing.
IS THIS TOOTHPASTE ENAMEL SAFE?
Always! Colgate Optic White™ toothpaste is safe for tooth enamel.
IS THIS TOOTHPASTE SUITABLE FOR VEGANS?
Yes, Colgate Optic White™ toothpastes do not contain ingredients derived from animals.
WILL THIS WHITEN IMPLANTS, CROWNS, CAPS, RESTORATIONS, PERMANENT BRIDGES?
Our Optic White toothpaste was not designed to whiten these types of restorations, just real teeth. But don't worry-it won't damage your dental work.
General Information
Don't hold back. Reveal your radiant smile with the Colgate Optic White Pro Series Stain Prevention Toothpaste which works to remove 15 years of stains*.
Created by whitening experts, Colgate® Optic White® Pro Series Stain Prevention^ toothpaste contains our highest level of hydrogen peroxide in a teeth whitening toothpaste, 5%. Hydrogen Peroxide is the same whitening ingredient dentists use to whiten teeth.
FEEL IT WORKING. EXPERIENCE A UNIQUE WARMING SENSATION AS YOU BRUSH
It deeply whitens and is enamel safe, removing 15 years of yellow stains* from your smile.
Colgate® Optic White® Pro Series Toothpaste Provides Expert level whitening for a vibrant glow. Helps to remove stains from coffee, wine and soft drinks.
- Gently whitens teeth from the inside out
- Safe for daily use
- Enamel Safe
- Sugar Free
- Gluten Free
- Vegan
Remove 15 years of Stains* for a smile that will wow your dentist!
Made in a recyclable tube. Does not include cap, please remove before recycling.
Boxed Contents: 1 x Teeth Whitening Toothpaste
Size: 80g
Directions for use:
Brush thoroughly at least twice a day, for at least 2 minutes or as directed by your dental professional. Do not swallow. Rinse with a small amount of water. Do not use for children 6 years of age or less. Some people may experience tooth sensitivity or or gum discomfort when using whitening products. This discomfort is temporary and not harmful. If you experience irritation or more than mild tooth sensitivity, stop use and consult your dental professional.
*with brushing twice daily for 2 weeks. Individual results may vary.
^with daily use, the bleaching ability of hydrogen peroxide will prevent new stains from forming.
Suitable For: Vegan
Product Claims: Enamel safe, gluten free, sugar free
Lifestyle Claim: Vegan
Size: 80g
KEY FEATURES
• REMOVES STAINS: Colgate Optic White Pro Series Stain Prevention Teeth Whitening Toothpaste removes 15 years of stains with twice daily brushing.
• OUR MOST HYDROGEN PEROXIDE IN A TOOTHPASTE: Colgate Optic White Pro Series Stain Prevention Teeth Whitening Toothpaste contains 5% hydrogen peroxide.
• STAIN PREVENTION: with daily use, the bleaching ability of hydrogen peroxide will prevent new stains from forming.
• POWERED BY THE TEETH WHITENING INGREDIENT THAT DENTISTS USE: Optic White Pro Series Teeth Whitening Toothpaste contains 5% hydrogen peroxide, which is proven to whiten your teeth inside and out.
• ENAMEL SAFE: This teeth whitening toothpaste is enamel safe and suitable for daily use.
Warnings
Keep out of reach of children.
Read safety directions.
FIRST AID INFORMATION
For advice, contact a Poisons Information Centre (phone Australia: 131 126, New Zealand: 0800 764 766) or a doctor (at once). If swallowed, do not induce vomiting. If in eyes, hold eyelids apart and flush the eye continuously with running water. Continue flushing until advised to stop by Poisons Information Centre or a doctor or for at least 15 minutes. If skin or hair contact occurs, remove contaminated clothing and flush skin and hair with running water.
Ingredients
Poloxamer 105, PVP, Calcium Pyrophosphate, Poloxamer 407, Hydrogen Peroxide (5.0% w/v), Silica, Flavour, Sodium Lauryl Sulfate, Tetrasodium Pyrophosphate, Sodium Monofluorophosphate, Sodium Saccharin, Disodium Pyrophosphate, Sucralose, BHT.
Active Ingredients: Hydrogen Peroxide 40mg/g
Contains: Contains the equivalent of 1000 ppm Fluoride.
Allergen Free From: Gluten| Sugar
Directions
Brush thoroughly at least twice a day, for at least 2 minutes or as directed by your dental professional. Do not swallow. Rinse with small amount of water. Do not use for children 6 years of age or less. Some people may experience tooth sensitivity or gum discomfort when using whitening products. This discomfort is temporary and not harmful. If you experience irritation or more than mild tooth sensitivity, stop use and consult your dentist.
SAFETY DIRECTIONS
Irritant. Avoid contact with eyes.
STORAGE INSTRUCTIONS
Store below 25°C.
Storage Temperature: Below 25°C.